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 AA Kenya — Excellence in Road Safety

Recognize the Champions of Road Safety

Celebrating organizations and individuals driving a safer, smarter future on Kenya's roads. Applications are now open.

100+
Years of AA Kenya
22
Award Categories
0/-
Cost to Apply
KE
Nationwide Coverage

AA Road Safety Excellence Awards 2026

The AA Kenya Excellence in Road Safety Awards 2026 celebrates the individuals, organizations, and institutions making a real difference in road safety across Kenya. These awards recognize those who have shown commitment, innovation, collaboration, and measurable impact in creating safer roads and stronger communities.

As a proud member of the Fédération Internationale de l'Automobile (FIA), AA Kenya is committed to promoting safer, smarter, and more sustainable mobility contributing to the shared vision of zero road deaths and serious injuries.

Commitment & Innovation

Recognizing organizations that demonstrate innovation, collaboration, and measurable impact on road safety.

FIA Membership

AA Kenya contributes to international road safety collaborations as a member of the global FIA federation.

Zero Road Deaths Goal

Every submission inspires excellence and advances our shared goal of zero road fatalities and serious injuries.

Explore Award Categories

Group Managing Director's Message

Francis Theuri — Group Managing Director, AA Kenya PLC
Francis Theuri
Group Managing Director
AA Kenya PLC
“Every time we step onto our roads, we all do so with one shared hope — safety!

That simple expectation is at the heart of everything we do at AA Kenya. The AA Kenya Excellence in Road Safety Awards are our way of recognizing everyday heroes and celebrating the positive difference they are making. More importantly, they provide an opportunity to inspire others to embrace road safety as a shared commitment rather than an individual obligation.

Award Categories

Select a category to learn more and begin your application. It is completely free to apply.

22 categories

No categories match your search.

Best Corporate in Road Safety Open

Best Corporate in Road Safety

This award recognizes organisations with structured and measurable road safety programmes that protect employees, fleets, contractors, suppliers, customers and the public. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results. This award advances the goal of zero road deaths by recognising organisations that demonstrate effective, measurable road safety leadership. AA Kenya is a member of the Fédération Internationale de l’Automobile (FIA), a global federation of automobile and mobility clubs that promotes road safety and advocates for safe, affordable and sustainable mobility. Through this membership, AA Kenya contributes to international collaborations and represents the interests of road users.

CEO of the Year in Road Safety Award Open

CEO of the Year in Road Safety Award

This award recognizes a chief executive officer of a company registered and operating in Kenya who has demonstrated visible, ethical, and sustained leadership in road safety. The nominee should have embedded road safety into corporate strategy and culture, mobilised employees and partners, championed meaningful initiatives, and delivered measurable benefits for road users and communities. Please answer the following questions to help the judges understand your road safety approach, actions and results.

Road Safety Champion of the Year -  Individual Open

Road Safety Champion of the Year - Individual

This award recognizes an individual who has demonstrated exceptional commitment and contribution towards promoting road safety and saving lives. Please answer the following questions to help the judges understand your road safety approach, actions and results.

Road Safety Innovation Award Open

Road Safety Innovation Award

This award recognizes innovative technologies, systems, campaigns, and AI-enabled solutions that address a clearly defined road safety challenge and demonstrate meaningful potential or proven impact. Please answer the following questions to help the judges understand your road safety innovations’ approach, actions and results.

Financial Institution of the Year Award Open

Financial Institution of the Year Award

This award recognizes banks, SACCOs, micro-finance institutions, leasing companies, or other financial institutions that have demonstrated exceptional commitment to promoting road safety through responsible vehicle financing, customer education, partnerships, innovative products and initiatives that contribute to safer roads in Kenya.

Insurance Company of the Year in Road Safety Award Open

Insurance Company of the Year in Road Safety Award

This award recognizes insurance companies that use products, services, data, incentives, partnerships, and claims insights to prevent crashes, reduce road risk, support safer road users and fleets, and contribute measurably to public road safety. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Sustainable Mobility & EV Champion Award Open

Sustainable Mobility & EV Champion Award

This award recognizes organizations, institutions, individuals, and initiatives that advance electric mobility while contributing to safer, cleaner, and more sustainable transport through innovation, infrastructure development, advocacy, education, policy engagement, or operational excellence. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Best Media in Road Safety Award Open

Best Media in Road Safety Award

This award recognizes media organizations that have demonstrated excellence in promoting road safety through journalism, public awareness campaigns, investigative reporting, advocacy, storytelling, digital content, or community engagement that has contributed to safer roads and informed public discourse. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

PSV Sacco in Road Safety Award Open

PSV Sacco in Road Safety Award

This award recognizes PSV and Matatu SACCOs demonstrating strong safety culture, compliance, passenger protection, and responsible public transport operations. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Logistics Institution in Road Safety Award Open

Logistics Institution in Road Safety Award

This award recognizes institutions that have demonstrated outstanding commitment to promoting road safety and fostering a culture of responsible road use in its operations, among the public and their clients. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Educational Institution in Road Safety ( Primary & Secondary Schools) Open

Educational Institution in Road Safety ( Primary & Secondary Schools)

This award recognizes educational institutions that have demonstrated outstanding commitment to promoting road safety and fostering a culture of responsible road use among students, staff, parents, and surrounding communities. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Educational Institution in Road Safety (Tertiary level, Colleges & Universities) Open

Educational Institution in Road Safety (Tertiary level, Colleges & Universities)

This award recognizes educational institutions that have demonstrated outstanding commitment to promoting road safety and fostering a culture of responsible road use among students, staff, parents, and surrounding communities. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Motor Club of the Year Award Open

Motor Club of the Year Award

This award recognizes motor clubs that demonstrate leadership in promoting responsible motoring, road safety advocacy, community engagement, driver education, and safe motoring culture while fostering strong and inclusive automotive communities. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Traffic Police Leadership Award Open

Traffic Police Leadership Award

This award recognizes a traffic police commander or unit that has demonstrated exemplary leadership, operational excellence, innovation, and commitment to road safety through effective enforcement, team development, stakeholder collaboration, and measurable impact within their area of command. Please answer the following questions to help the judges understand your road safety approach, actions and results.

Boda Boda SACCO Award Open

Boda Boda SACCO Award

This award recognizes Boda Boda SACCOs that have demonstrated exceptional commitment to road safety through a culture of safe riding, education, advocacy, and community engagement. Please answer the following questions to help the judges understand your road safety approach, actions and results.

Driver Safety & Wellness Award Open

Driver Safety & Wellness Award

This award recognizes fleet owners that demonstrate excellence in truck-driver safety and wellness through effective driver management, fatigue and health interventions, vehicle maintenance, regulatory compliance, and crash-prevention systems. Please answer the following questions to help the judges understand your road safety approach, actions and results.

Community Engagement Award Open

Community Engagement Award

This award recognizes organisations, groups, and initiatives that mobilise communities to address local road safety risks through inclusive education, advocacy, partnerships, and practical interventions that produce measurable benefits for road users. Please answer the following questions to help the judges understand your road safety approach, actions and results.

Road Contractor Award Open

Road Contractor Award

This award recognizes road contractors that have demonstrated outstanding commitment to promoting road safety and fostering a culture of responsible road use among the public. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Public Sector Institution Award Open

Public Sector Institution Award

This award recognizes public institutions that have demonstrated outstanding commitment to promoting road safety and fostering a culture of responsible road use among the public. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Best County in Road Safety Award Open

Best County in Road Safety Award

This award recognizes counties that have demonstrated outstanding commitment to promoting road safety and fostering a culture of responsible road use among the public. Please answer the following questions to help the judges understand your organisation’s road safety approach, actions and results.

Automotive Workshop & Garage Award Open

Automotive Workshop & Garage Award

This award recognizes garages, automotive workshops, dealerships, tyre centres, body repair shops, and other vehicle service providers that demonstrate excellence in vehicle safety, quality repairs, technician competence, customer education, innovation, and responsible business practices that contribute to safer roads. Please answer the following questions to help the judges understand your organisation's road safety approach, actions, and results.

Safe Mobility for Tours & Travel Open

Safe Mobility for Tours & Travel

This award recognises a tour or travel operator that demonstrates excellence in road safety through responsible fleet management, driver practices, vehicle maintenance, passenger protection and safe tour operations.

Eligibility Requirements

Ensure your organization meets these baseline requirements before submitting an application.

Kenya-Based Operations

Organization must be registered and actively operational within Kenya.

Active Road Safety Programs

Must have implemented at least one road safety initiative in the past year.

Evidence & Documentation

Submissions should include illustrations, photos, or reports where applicable.

Safety Culture Commitment

Demonstrable commitment to promoting road safety culture among employees and stakeholders.

Free to Apply

There are absolutely no charges to participate in the AA Road Safety Excellence Awards.

All Sectors Welcome

Open to all industries including transport, insurance, logistics, government, NGOs and more.

Awards Timeline

AUGUST 2026

Nominations Open

Applications portal opens. Organizations can begin submitting nominations across all categories.

18TH SEPTEMBER 2026

Applications Close

Deadline for all submissions. Late applications will not be accepted.

SEPTEMBER 2026

Judging & Review

Expert judges review all submissions and score applications independently.

23rd october 2026

Gala Awards Ceremony

Winners are announced at the prestigious AA Road Safety Excellence Awards Gala Dinner.

Frequently Asked Questions

It is completely free of charge to participate in the AA Road Safety Excellence Awards. There are no application or nomination fees.
Browse the award categories above, click "Apply Now" on your chosen category, and follow the on-screen application process.
Applications are reviewed by an independent panel of expert judges who score each submission based on defined criteria.
Yes, an organization can apply for multiple categories as long as they meet the eligibility requirements for each one.
Yes! The Automobile Association of Kenya (AA Kenya) is a brand with over 100 years in business. This is a legitimate, prestigious initiative.
Yes, the application form supports saving a draft. You can save your progress and return to complete it before the deadline.

Contact Us

Have a question about the awards? We are happy to help.

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Renaissance Corporate Park, Upper Hill, Nairobi, Kenya

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